At the heart of Yeonmujang-gil in Seongsu, 825 pyeong (approx. 2,700 m²) in total. From 1F to 4F, the four stages of the fan experience — Immerse, Perform, Exhibit, Shop — flow seamlessly upward.
At the heart of Yeonmujang-gil in Seongsu, 825 pyeong (approx. 2,700 m²) in total. From 1F to 4F, the four stages of the fan experience — Immerse, Perform, Exhibit, Shop — flow seamlessly upward. Tap a floor to explore.
A performance venue with stage rigging, stage lighting and high-output speakers. Fansigns, showcases and listening parties take place here.
MAPDALAn immersive media hall built from hanging LEDs, high-output sound and lighting. The entrance to the experience, where IP videos and music fill the entire space. And beneath it, five corners take care of everyday fun.
MAPDAL BUNSIKK-BUNSIK DINING
MAPDAL BUNSIKK-bunsik dining centered on tteokbokki and kimbap. Its signature recipes carry over into our online K-FOOD line (cups, kimbap, BOWLs).
11:00–21:00 · Same recipes now sold online → 404 LockersMEGA LOCKERS · 404 404 Extra-Large Lockers404 extra-large lockers that fit even suitcases. Designed so visitors at fan events or on the road can enjoy the space luggage-free.
Fits suitcases · Pay in app · Same-day storage 4-Cut PhotoismPHOTOISM BOOTH PhotoismA 4-cut photo booth with limited frames updated for each event. During fan meetings and pop-up seasons, exclusive frames for that IP open up.
Limited frames · Event tie-ins Snap SnapismSNAPPISM STUDIO SnapismA self-snap booth with studio-grade lighting. The go-to spot for visit check-ins — shots are sent straight to your phone.
Self-snap · Sent to mobile Donuts Old Ferry DonutOLD FERRY DONUT Old Ferry DonutThe Seongsu corner of Seoul’s iconic donut brand. Coffee and donuts make a pause between fan experiences.
Donuts · Coffee · Takeout
PerformanceA performance venue with stage rigging, stage lighting and high-output speakers. Fansigns, showcases and listening parties take place here. This is the floor where fans and artists meet face to face on stage.
ExhibitionA space that unfolds IP universes as exhibitions. With overwhelming foot traffic, fans and brands gather in one place. The Rabbit Club pop-up is currently running, and on-site MD is sold online at the same time.
View current pop-ups →
KPOPTOGETHEROur official offline album & MD store. The final step of the fan journey, where you hold albums and merch in your hands. Sales here count toward the album charts, and online order pickups are handled on this floor and 1F.
Online Album Store →
LE SSERAFIM · Lucky Draw Promotion
Billlie · YouTube & Photoshoot
JAYKEEOUT · The Mysterious Pop-up
veige inbox · Billlie
Doosan Bears · BEARS LAND Official Pop-up
Beauty Playground · K-Beauty Pop-up
Fashion Conference
Brand Discovery · See it. Feel it. Take it.
5 Seongsui-ro 16-gil, Seongdong-gu, Seoul
Pop-up · IP Partnership Inquiries
Co-planning · IP pop-ups · Fansigns · Lucky draws · Listening parties · VIP parties — from 1F to 4F, we design every stage of the fan experience together.
